Is Google Altering the Titles of Articles in Search Results?

Is Google Altering the Titles of Articles in Search Results?
Is Google Altering the Titles of Articles in Search Results?
BY Johnnyt

Google Changing Article Titles in SERPs is depicted as a meme.

outline of a pink monitor

If you follow SEO News (which we understand if you don’t; that’s why you follow ACS Website And Digital Marketing for the newest SEO news), you’ve probably heard about Google changing article titles on SERPs (search engine results page). Why is this such a huge issue now that Google updates its algorithm all the time? They didn’t inform anyone they were doing it since they didn’t want to be found out. Typically, Google announces changes in advance and allows SEO specialists time to adjust before applying them. Nothing was spoken until August 16th, 2021, when SEO professionals all over the internet began to notice.

It’s crucial to understand because it could affect how visitors locate your website. You can put in a lot of effort into keyword research only to discover that Google is altering what you wrote. This article will also provide you with some blogging and page writing advice.

Where Does Google Get Its Information?

It’s a good idea to have a keyword that’s the heart of your post while writing a blog or a page. For example, suppose I own a Minnesota website business and want to publish a blog about a new website type we’ve introduced. In the text and headings, I’ll use the terms “Minnesota Websites” throughout my post. My blog should now appear in a search for “Best Websites in Minnesota” if a visitor is looking for Websites in Minnesota. As specified in the description, the SERP should show my blog title, website, and company name.

What’s occurring currently is that Google is changing article titles in the SERP to better represent what my reader is looking for, rather than showing the headline that I wrote for my blog. As a result, if someone searches for “Best Websites in minnesota,” my site may appear, but under a different name. What’s the deal with that?

In your blog, make sure to include headings.

Google frequently modifies the headline of your blog or pages in the SERP to one of your lower-level headings or a section of your blog that addresses the visitor’s question.

Google Changing Article Titles in SERPs is depicted as a meme.

Headings should be used throughout the page in blogs and websites. This not only makes it easier for someone to read your blog by splitting it up, but it also tells Google what your blog is about. Now, since Google values your lower-level headings (H2, H3, H4, and so on), you’ll want to make sure you’re using headings across your blogs. If you can’t stop Google from changing your blog’s title, use headings that incorporate your keywords to give it some decent possibilities for titles

Why is Google changing the titles of its articles?

outline of a pink monitor

It isn’t simply headlines that are being substituted for titles. The date of the article is sometimes inserted before the title by Google. Others have witnessed Google altering article titles in SERPs by using text from another website page. There’s no rhyme or reason to where Google gets its title text.

Others have noticed that titles were frequently shortened when they were modified. This could be an A/B test for Google. Some users are shown fresh titles while others are ignored, in order to see which ones garner the most clicks. The goal of title updates is to improve the relevancy of search results. Which, presumably, will increase the number of visitors to your blog.

Isn’t this something Google has done before?

You may have noticed that if the keywords you searched for appeared in the description, they were bolded in certain Google searches. This is known as “Search Result Enhancement,” and it might include things like highlights and italics to catch the attention of the person doing the searching. While this can assist both the searcher and the website in finding what they are looking for, many SEO experts have discovered that the highlighted keywords aren’t always included in the article that appears in the search results. Instead of taking you to a separate article, the link in the results page may direct you to a specific spot deeper down the page.

The moral of the tale is that even if Google changes article titles on your blogs and websites, your pages and articles should still be easily accessible if you follow SEO best practices by employing keywords and headings throughout your content.

ACS Website And Digital Marketing is here to help you with all of your SEO questions.

Headings? SERP? Keywords? What does all of this imply? It’s okay if we got you mixed up; we’re here to help. Google Changing Article Titles is just one example of how Google‘s algorithm might change at any time, therefore it’s critical to keep up with these changes. Contact ACS Website And Digital Marketing today to schedule an SEO consultation and see how we can help you enhance the performance of your website.

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