Submitted by johnnyt1965
5/29/2022
Blogs have long been a popular way to exchange information on the internet, but as social media and websites such as YouTube and Pinterest have risen in popularity, it’s probable that blog writing has lagged behind. However, blogging was the second most prevalent type of media used in content strategy in 2021, making a high-quality blog more vital than ever. Continue reading to find out how to make your blog posts more relevant.
1 REACH OUT TO A LARGE AUDIENCE
Most types of media have some sort of “hook” to draw people in, whether it’s a mysterious title, an interesting first chapter of a book, an exciting movie trailer, or a catchy tagline. This principle still applies to blog writing, and the most straightforward way to accomplish so is through your header image and title.
Your blog’s title should be both engaging and useful. Because it is likely to be the first thing a visitor sees when they click to read your site, your featured image is also significant. It’ll also appear on your website and be shared on social media, so it needs to be high-quality and able to lure your target audience.
2 DEVELOP A SCANNING-FRIENDLY BLOG
Your blogs should be written in such a way that a reader can scan and understand the most important points or sections of your content quickly. A simple way to do this is to use the methods listed below:
Headings and subheadings are used to break up the text.
Between-paragraph breaks
Bullet points / lists
Bold or brightly colored text
Organizing your information into sections that flow well together and are reinforced with useful titles is the first step in getting your main points across quickly. Your titles should act as a road map for your reader, directing them from the start to the finish. They make it very apparent to the reader what matters.
Logo for the ACS website
It’s also a good idea to break up the material so that your reader may peruse the information without being bewildered or annoyed by large blocks of text. You can use bullet points or numbered lists to give your readers’ eyes a break. A final strategy for attracting your reader’s attention is to use bold, italics, or colored font to emphasize a sentence or word, especially on something that doesn’t warrant its own section or header.
3 THE ABILITY TO READ WHAT YOU’VE WRITTEN IS ALSO IMPORTANT.
Now, it’s vital that your blog post is easy to grasp just by scanning it, but you also need to make sure the remainder of the content is understandable. By focusing on two components of your personality: your voice and your words, you can achieve this.
While many of us have had academic writing experience, creating a blog demands a whole different technique, and it should be absolutely unique to you! This is when your voice… your writing voice… enters the picture. You want to write a blog article in the style of a conversation with a buddy. Your distinctive writing voice should be expressed through word choice, punctuation, and sentence structure, all of which should have their own distinct characteristics. By putting in the effort to develop your voice, readers will be able to connect more deeply with your work and ideas. Readers will want to keep reading and find it more engaging if you develop your own style.
Also, remember that you are the authority. Don’t assume your audience knows what you know or has the same skill set as you. They’re probably looking for anything to learn from your blog, so write it as though anyone could read and understand it. Write for an international readership. Using neutral and friendly language is the best way to do this. Mastering both will take your blog articles to new heights.
4 WHENEVER POSSIBLE, USE VISUALS
We’ve already talked about how important a good header picture is, but what about the rest of the visuals? This is a fantastic way to add some creativity to your site. High-quality images that help tell the story are not only visually appealing since they break up the text a little, but they may also help you back up your claims. If you’re concerned about picture rights, Openverse or Unsplash are great places to start looking for amazing photos.
Visual aids such as GIFs, movies, and infographics can help a blog stand out.
Extra credit! Do you have a blog topic where you think data, rather than creative wordsmithing, would be more beneficial? Consider creating an infographic instead of a typical blog post, featuring charts, images, and colors to display the data. This is not only a unique take on the traditional blog format, but it’s also simple to share on social media.
5 MAINTAIN CONSISTENCY IN YOUR POSTING
Blog posts should be published on a regular basis for a variety of reasons. To begin with, as you write and upload more, your writing style will get more developed. The organic traffic to your website will also rise as a result of regular publication.
Quality, on the other hand, is always prioritized over quantity. So, if you’re going to be writing so frequently that you can’t get to 1,000 words per blog, or if your blogs start to lack the quality content required to pique readers’ attention, you might want to think twice.
6 WRITE WITH ENTHUSIASM
Writing with enthusiasm is the best approach to ensure that your blog is engaging and worthy of a reader’s attention. Choose blog themes that you’re passionate about and know a lot about, or that you’d like to learn more about. Not only will this make writing easier for you, but it will also make you appear more genuine when writing about personal matters. When it comes to making writing easier for yourself, don’t write if you can’t think of anything to write about. You won’t be able to produce your best work if your mind is clogged, so take a break if you need to and return when your creative juices are flowing again.
We hope that this has given you more confidence in your blog posts. Please contact us if you need help taking your blog to the next level. We understand that blogs take time and that not everyone considers themselves to be a brilliant writer, so please contact us if you need help taking your blog to the next level. We’d be happy to help you get your blog up and running, as well as build a strategy that matches your goals.