Considerations for a Web Design Project

Client Resources, SEO, and Website Design: 5 Things to Think About at the Start of Your Web Design Project

There are a few key questions to think about at the start of your web design project that you should think about and communicate to your web designer. The majority of these are related to your site’s “big ideas.” A skilled designer will ask you the correct questions to get the information you need, but it is good idea to think about it ahead of time.

Here are a few of the most significant ones to consider:

  1. The goal Consider this as an opportunity to define exactly what you want your website to do. A website can do a lot of things. Do you want your site to be able to:

Serve as a resource for information about a company’s products and services.

outline of a pink monitor

Increase the number of new leads and sales for the company.

Show existing customers what else you have to offer in terms of products and services.

Online sales of goods and services (e-commerce).

The following list, or any combination of them, can be the aim of your website. Alternatively, the goal of your website could be something completely else. The point is to think about and define what you want the site to do as early as possible. A better website will be the eventual result.

Domain Name No. 2

What do I want the website’s domain name to be? Domain names such as and are examples. The process of choosing a domain name is not as simple as it may look. Many great names are already taken, so you may have to settle for something similar. You can use this domain search tool to see if a domain is available.

To assist them comprehend what a site is about, Google, Yahoo, and other search engines check for keywords in the web URL., for example, is more descriptive than and provides valuable information to search engines about how, when, and to whom they should show your site in searches.

  1. Who is your intended audience?

Who are your most important clients? What city do they call home? What are their ages? Early in the process, determining who your target audience is will help you make important design decisions like color selection, content “tone,” site layout, and more.

  1. The rivalry

It’s crucial to look across the internet world to discover what your competitors are up to. As a result, you’ll be able to see:

Things that they excel at.

outline of a pink monitor

Things you could profit from that they aren’t doing well.

They’re going after specific keywords and phrases (very valuable for developing a SEO strategy).

A great designer should be able to determine the popularity of a competitor’s site and provide extra information about their SEO strategy. All the information will come in handy when creating your website.

  1. Create a design

What impression do you want your visitors to have of your website? Is it supposed to be elegant, amusing, or serious? Are you looking for a simple or a more elaborate design? Do you have any offline marketing materials that you’d like to incorporate into your website?

What are some of your favorite websites? It’s important to provide your designer a list of 3-5 of your favorite websites, along with a description of what you appreciate about each one. Thinking about why you like your favorite websites is an excellent method to get ideas for your own site’s design.


At the start of your web project, there are a lot of things to consider. Early in the process, determining the “big picture” goals of your site will provide direction to your web designer and aid in the development of your website.

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