You would almost probably want to provide product information, make sales, or anything similar on a business website. The majority of people are visual animals that love aesthetically beautiful designs. It is undeniable that this is harmless, but you must put yourself in the position of your visitors to understand how they might think, act, and react.

Getting Around the Website

As I previously indicated, a website designer must understand how end-users think. In terms of site navigation, here are two scenarios.

outline of a pink monitor

Situation X: A well-designed website with good navigation, two or three links to the destination page, and well-planned terms and placement.

Situation Y – A website with bad navigation, i.e., it takes considerably longer than necessary to get to an end user’s target, the font is difficult to see, and the navigation bar is poorly placed.

The end-user will know how to go to the target page in case X. In the following scenario, a user visits your website and expresses interest in one of your products. The end-user quickly locates the navigation and navigates to the product page.

In scenario Y, the end-user comes across the website and is interested in learning more about the product. Unfortunately, the end user takes significantly longer and sometimes fails to find the navigation needed to find the product due to a lack of thought-out link placement and hard-to-read font use.

The website’s final product must have good site navigation so that the end consumer can find the product and perhaps purchase it.

Design of the Website

Humans are primarily visual beings. In today’s world of website design, color theory, image placement, and just good old design techniques are all important considerations. With this in mind, we must put ourselves in the shoes of the individual.

outline of a pink monitor

Situation X – You’ve designed a website that focuses on the end-user and the product. Color theory and picture layout are used to create stunning graphics. Resolutions that are optimal, as well as font and word sizes that are appropriate.

Situation Y – A website with deplorable graphics and images in terms of resolution, quality, and relevancy. The fonts utilized did not match, and were perhaps a little too fanciful.

In scenario X, the first time a user visits the website, they are blown away by the design and the artwork that is incorporated inside it. The photographs are well-positioned, have optimal quality, and the fonts are readable and set appropriately.

In scenario Y, the end user visits the website and is greeted by a shabby environment featuring poorly captured photos, difficult-to-read typography, and poor color theory with mismatched themes.

The website’s final product must be visually appealing. Have a good plan in place from the start. Before finalizing the site and its contents, have others review it and make any necessary modifications. On all counts, site navigation and design, the goal is to make the site as appealing as feasible.

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