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For your business’s online appearance, website speed is extremely important. Why is it necessary? Customers want to enter and exit your website quickly, so if it takes too long to load, they are likely to leave right away—especially if they are using a mobile device. This could result in a negative impact on your SEO (Search Engine Optimization) ranks on Google for mobile and desktop as a result of a high bounce rate.

As of this writing, the “Page Experience” component of the current Google algorithm will begin to roll out in August 2021. Updates include things like:

User experience is gauged using Core Web Vitals. Visual stability with Cumulative Layout Shift (CLS), interaction with First Input Delay, and Largest Contentful Paint (LCP) are three unique page speed and user interaction assessments (FID). These tools will assist you in measuring and keeping an eye on Core Web Vitals.

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The page must be responsive to mobile devices. Use our Mobile-Friendly Test to see if your page is mobile-friendly.

ensuring that safe surfing is enabled on your page. This indicates that the page is free of harmful (such as malware) or misleading (such as embedded content that deceives users) content. Use the Security Issues report to verify that your website is secure to browse on.

The page must be delivered using HTTPS. Verify that the connection to your site is safe. You can discover how to secure your website with HTTPS if the page is not served over HTTPS.

The information on the website is readily available to customers. Learn how interstitials can limit a user’s ability to access content.

In August 2021, Google will start incorporating page experience into its ranking algorithms as a result of the implementation of this new algorithm.

Web speed does negatively impact user experience, which is crucial for your SEO. The user experience suffers more the longer it takes for a website to load due to Google’s new performance criteria, which reduced the load time from three to four seconds to two seconds.

The typical time needed to fully load a web page on a desktop computer is 10.3 seconds, compared to 27.3 seconds on a mobile device, according to a survey of 5 million desktop and mobile pages. In the United States, people spend 77 percent of their online minutes on mobile devices in 2019. Customers who use mobile devices also experience worse website loading issues than those who use PCs.

Optimizing your mobile website design is essential because it is the preferred method by customers and is one of the new upgrades in Page Experience. Your Google rankings will suffer if your mobile site is slower than your desktop site.

Your website may be loading quickly for the following reasons:

Server delays, or the time it takes a server to respond, should be less than 200ms. Three broad types of potential factors—slow application logic, limited hardware resources, and slow network connection—can all affect how quickly the server responds.

The opposite of what you want for your clients, unnecessary redirects cost extra time for your visitor to wait for an HTTP request-response cycle to finish.

Your website’s response time will be slowed down if any of its CSS, HTML, or JavaScript files are longer than 150 bytes.

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having complex animation effects and large visuals. A browser will download and render content on the screen more quickly if there are fewer bytes to download. Because images can still create delays on mobile devices, this is extremely important for users of mobile devices.

The user experience and conversion rates of your website will improve with performance improvements. The website’s current speed needs to be measured first. Tools like GTmetric and Pingdom, to name a couple, can aid with this measurement. As was already established, slow or overburdened servers frequently struggle to load graphics and other page elements as rapidly as users would expect.

When it comes to evaluating user experience, you should conduct a UX audit to see how well your website performs when visitors navigate between pages and ask the following questions:

Do mobile and desktop load times match? Is mobile navigation more or less difficult?

How soon does your navigation load?

Did the website load enough material in the first two seconds to engage visitors?

Within two seconds of the website loaded, can consumers interact with it?

Are communications quick and lag-free?

Minimizing the use of plugins, link shorteners, and landing page redirection is one thing you can do to increase speed after conducting the audit and answering these questions. Another way is to optimize smaller file sizes and reduce/compress picture files to speed up mobile rendering without sacrificing visual quality. You can also get rid of unnecessary data that takes up space and render-blocking JavaScript. Last but not least, utilizing asynchronous scripts to speed up page rendering can be helpful, just like using a script to dynamically adapt the content to slower connections and devices.

Contact ACS Website and Digital Marketing if you’re not sure how to fix some of these issues and want to increase the speed and SEO of your website.

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