IS WEBSITE DESIGN A COST OR AN INVESTMENT?
If you’re a business owner trying to figure out if a website is an expense or an investment, you’ll need to dive into the numbers.
According to a recent poll, only 55% of small firms have a website. However, everyone is becoming increasingly aware of the dire need for one.
Money is one of the main reasons why small business owners are hesitant to invest in a website. Entrepreneurs are unable to commit to constructing and developing a website due to cash flow issues.
Working with the web designer to identify what is the ideal look for the website, produce onsite content, determine the purpose of each page, and decide on website upkeep requires time, not money, to create the greatest and most suitable website for your business.
Do entrepreneurs who are scrambling to keep the lights on have time for all of this? Can they afford to spend money on something that isn’t vital at this point?
Is it a good idea to invest in a business website?
Let’s have a look.
A company website establishes credibility.
A website is as basic as having a business card in today’s environment. What would you think about a person if you asked for his or her business card and he mumbled something about not having one?
Would you consider his company to be trustworthy? Do you think he’s a professional with sound business practices?
This is the same reaction consumers get when they see a company that does not have its own website.
When you have a well-designed and informational website, you appear steady, solid, dependable, trustworthy, and qualified.
It helps you save money on advertising.
If you run a home-based baking business in a high-potential neighborhood, it’s critical that you stay at the top of everyone’s mind.
Advertisements in local periodicals, on cable channels, and on the radio are all wonderful, but they are not inexpensive. If you have a website, the possibilities are limitless.
Let’s have a look at how:
Writing blogs on a regular basis will help you acquire more traffic from search engines like Yahoo, Google, and Bing. If you have engaging, entertaining, and shareable material, you can quickly rise to the top of Google’s search results.
Small businesses can use guest blogging to increase traffic and sell themselves effectively online.
Using Social Media-
Your visitors and friends will be able to share your link with friends and connections on social networking sites if your website is well-designed and has social share buttons. The better the organic SERPs, the more traction and backlinks you acquire.
However, be cautious and select social networking sites where the majority of your clients and prospects are active. Also, participate on sites where industry leaders who are important to your company are most active.
Facebook, Twitter, and Google+ will help you establish a presence, but you’ll need a good website to introduce yourself to all of these new acquaintances who develop an interest in you.
Pinterest and Instagram, depending on the nature of your business, are effective social media platforms. Post high-quality photographs to these sites to promote purchases if you’re in a highly visual business like photography or cuisine.
List of local businesses-
Claim pages on Google and make sure your profiles are up to date and full. A Google Places listing will help you appear on Google Maps, and consumers can provide reviews on Google Plus.
Local listings on Bing and Yahoo, as well as Yelp and the Yellow Pages, are all sites where you should list your local business.
You must have clear contact information, such as phone numbers, complete addresses, e-mail addresses, and office hours. If your café opens at 3 p.m., make sure to mention that so that no customers come looking for you and encounter a ‘CLOSED’ sign.
A link to your website will help you gain visitors, improve your search ranks, and gain exposure.
You may make a website that is search engine friendly.
Every month, Google receives over a billion queries, which is something that no small business can afford to overlook.
You may make sure that your website pages have the correct keywords so that potential clients can simply locate you. Keywords like “cupcakes,” “desserts,” “brownie,” “pastries,” “weddings,” “birthday parties,” “events,” “catering,” “organic,” “customized,” “made-to-order,” “fresh,” and so on might be used to describe your bakery.
You can find your website by optimizing it for online searches.
A website is the most fundamental tool in your marketing armory. Otherwise, you’ve already lost the battle before you’ve even made your first move.