News from ACS Website And Digital Marketing

News from ACS Website And Digital Marketing
Is Google Analytics required?
Is Google Analytics Required for Your Website?

Do you have any doubts about whether or not you actually need Google Analytics on your website? Is it necessary to use Google Analytics?

Those are excellent inquiries. While it ultimately comes down to personal decision, there are certain advantages and disadvantages of adopting Google Analytics.

In this post, we’ll look at why using Google Analytics is a good idea, the best tool to use if your site is built on WordPress, and whether there are any decent Google Analytics alternatives.

Is It Necessary to Use Google Analytics?

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On your website, you really must have some type of analytics. You can’t draw any conclusions about how people use your site without analytics. You can’t make the enhancements that will help your business or brand flourish if you don’t have data.

The greatest WordPress Analytics plugin is MonsterInsights. It’s completely free!

Of course, Google Analytics is the most popular and commonly used analytics tool.

Why is Google Analytics the industry standard in the field of analytics? Let’s look at some of the reasons you might want to use Google Analytics.

  1. It’s Costless

Google Analytics is a completely free service.

Even if you never look at every metric available in your Google Analytics account (there are a lot), and only look at the basics like bounce rate, number of users and sessions, and top pages, you’ll have a good idea of what’s going on with your site.

Report on Google Analytics Overview

Whether you’re running an eCommerce store, a blog, a company website, or any other form of website, Google Analytics can help you achieve your objectives for free.

  1. It’s Simple to Operate

We’re not going to lie: Google Analytics can be a bit of a headache. It’s simple enough to understand if you only require basic information regarding your traffic and top pages. And if you need help deciphering a report or figuring out how to set up more tracking, there are a plethora of tools available to assist you.

Report on Google Analytics Landing Pages

In reality, Google does an excellent job of providing customers with quick access to a wealth of documentation for those times when they require assistance or simply want to learn more.

Here are a couple tutorials from our blog to get you started:

What Can Google Analytics Help You Measure? The 11 Most Important Metrics

How to Use Google Analytics to Track SEO Rankings (10 Ways)

How to Integrate Google Search Console and Analytics with WordPress and Analytics

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How to Use the Landing Pages Report in Google Analytics

  1. It’s Modifiable

Another wonderful advantage of using Google Analytics to help your business expand is the ability to tailor the data collected.

To put it another way, you can do things like:

Create custom reports to see the data that matters most to your company’s success.

To manage ad campaigns, link your Google Analytics account to your Ads account.

Set up eCommerce tracking to increase revenue and sales.

To receive more information about your organic search performance, connect Google Analytics and Google Search Console.

Connect any third-party solutions, such as MonsterInsights, to let you use Google Analytics as needed.

  1. It May Be Compliant With Privacy Laws

Privacy is one of the main reasons why people could choose to use a different analytics solution. When it comes to privacy, Google has a long and infamous track record of bad performance.

However, you can comply with privacy rules by using Google Analytics. You can utilize a cookie acceptance pop-up, alter your code, or turn on the MonsterInsights EU Compliance Addon if you’re using WordPress.

The 9 Best GDPR WordPress Plugins to Make Sure Your Site Is GDPR Compliant

Read GDPR and Google Analytics – Make Your Site Lawful for additional information on GDPR and how to make your use of Google Analytics compliant.

  1. It can be really beneficial to SEO.

Google Analytics may help you improve your site’s SEO in a variety of ways.

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Google Analytics’ Search Queries Report

You can, for example, use Google Analytics to:

Connect Search Console to discover what terms visitors are using to locate your site, as well as clicks, impressions, click-through rate, and even the average position in search results.

Keep an eye on your landing pages report to identify which pages are keeping visitors on your site and directing them to further material, as well as which ones could use some work.

See which visits result in conversions and goal completions.

Keep an eye on referral traffic for potential link chances.

Keep an eye on your site’s speed report to ensure it isn’t running too slowly.

Read How to Increase Organic Traffic with Google Analytics SEO Hacks for more information on how to use Google Analytics for SEO.

  1. It can keep track of your web searches.

Setting up site search tracking in WordPress is one of the finest ways to identify fresh content or product ideas for your site.

To put it another way, let Google Analytics analyze what terms your site visitors type into the search box to discover whether your content is deficient in any way. What do people anticipate to find when they visit your website?

Google Analytics Site Search Terms

Read How to Set Up Site Search Tracking in WordPress for further information on how to implement site search tracking in WordPress (Step by Step).

Do you use WordPress? MonsterInsights Makes Analytical Work Easier

If your website is built on WordPress, there is a plugin you can use to make Google Analytics a lot easier.

The greatest Google Analytics addon available now is MonsterInsights. You’ll find the most crucial data you need to understand your visitors and grow your business right in your WordPress dashboard with MonsterInsights.

Dashboard for MonsterInsights

Right there in WordPress, you can see your site’s most popular landing pages, user demographics and interests, conversion rates and income data for your eCommerce shops, and even the top 50 Google search phrases that lead users to your site.

In addition, MonsterInsights makes some forms of tracking that aren’t included in standard Google Analytics reports easier to set up by actually doing it for you:

Tracking of online sales

Conversions and first impressions (submits)

Tracking outbound links

Tracking the scroll

Downloads

Tracking of authors

Tracking of categories and tags

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plus a lot more

Start using MonsterInsights right away.

Alternatives to Google Analytics

Still not persuaded that Google Analytics is for you? There are a couple of competitors worth looking into.

MixPanel is a good option if your website sells things online.

Mixpanel is a product-centric analytics platform designed primarily for e-commerce sites. You may utilize Mixpanel to go deeper into which features are popular, who your power users are, and which behaviors are linked to long-term retention.

You can also simply create funnels with just a few clicks and track conversion rates.

Dashboard for Mixpanel

A free version of Mixpanel is available to get you started. Then there are plans that start at $25 per month.

Mixpanel is a great place to start.

Matomo is a good option if your site isn’t eCommerce and/or you want an alternative solution.

Matomo is a Google Analytics competitor that focuses on data ownership and privacy protection to ensure GDPR compliance. With complete data ownership, you gain the ability to safeguard your users’ privacy. You have complete control over where your data is stored and what happens to it.

Dashboard for Matomo

In terms of features, Matomo has many of the same ones as Google Analytics, like heatmaps and A/B testing.

Your pricing is determined by the number of monthly visitors you receive as well as whether you host the tool on your own servers or on Matomo‘s. The monthly fee for easy setup on Matomo’s servers starts at $23.

Matomo is a great place to start.

We hope that this post has given you some insight into whether or not you should use Google Analytics.

Do you want to understand more about the MonsterInsights reports you get? Your Ultimate Guide to MonsterInsights Dashboard Reports may be found here.

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