Should I Use Which Social Media Platforms?

Should I Use Which Social Media Platforms?

which social media platforms

This is for those of you who want to figure out which social media sites are best for your company.

Perhaps all of the many social media alternatives and ways of engaging with prospects and consumers has left you feeling a little overwhelmed. Here’s a fast approach to picking only the platforms that can help you achieve your goals.

Where the fish are, fish

outline of a pink monitor

This is a list of places where we would desire to store our belongings.

It’s a tremendous mistake to believe that in order to win, you need to be on every social media network. That’s squandering your resources, and you’re unlikely to make an impact on any of the platforms.

Instead, focus your marketing efforts on the social media channels that make the most sense for your business. This is determined by the demographics who visit each platform and their “attitude” while there. We can better select the correct platforms to play on and generate content that is contextual to that platform once we grasp these factors.

Facebook’s Importance Hasn’t Wained

If you’re looking to reach people between the ages of 30 and 65, Facebook is a great place to start. In reality, it’s still the most important player in the room. In general, everyone is on Facebook.

While organic reach on Facebook has dwindled in recent years, purchased reach is still the best way to get cheap attention on the internet. You can reach highly targeted populations depending on their geography, interests, incomes, and other factors.

It’s crucial to understand that people use Facebook for more personal reasons. They want to stay in touch with their friends, keep up with the latest gossip, and see what their friends are up to. Consider this when creating your article.

LinkedIn is a professional networking site.

Nobody goes to LinkedIn to look at dog pictures or find out what their friend had for supper. They go there for advise and business connections. As a result, it’s critical to provide content that’s relevant to the platform.

On Facebook, the same article or video should be presented in a more personal, casual manner, whereas on LinkedIn, the same content should be presented in a corporate context.

LinkedIn’s organic reach is currently at an all-time high. Long-form written pieces, more than any other venue, can help you get discovered.

Furthermore, a successful LinkedIn business strategy involves your entire organization. Employees that follow your company on LinkedIn might help you reach a much wider audience.

Instagram statistics

Instagram is the most effective platform for visual, native content.

Instagram appeals to a younger audience, perhaps between the ages of 18 and 35. It’s worth noting that the majority of Instagram users came for social/personal content rather than business-related content.

While organic reach has dwindled in recent years, paid reach remains incredibly affordable.

External links are also not permitted on Instagram (except in your profile). This means it’s not a good platform for increasing website traffic or establishing targeted calls to action. Instagram content should be intended to be consumed directly on the platform and “live” on the platform. Great for raising awareness, but not so much for actions towards the bottom of the sales funnel.

User statistics on Twitter

Twitter has a limited lifespan.

Twitter is a particularly “active” social media site. Posts appear in the feed and are swiftly covered up by fresh ones.

This implies you can pretty much repost whatever you want as many times as you want. It’s fine to share links to the same article with slightly changing contexts several times a day. Because there’s so much going on on Twitter, there’s little risk of someone being swamped with your content.

Twitter is also a great location to listen to music. Following certain hashtags or your clients, employees, competitors, and industry thought leaders can give you a good picture of what’s going on. This makes the site ideal for quickly obtaining input from your audience.

User statistics on YouTube

The New King of Television is Youtube.

outline of a pink monitor

If you’re working in the video industry, you’ll need to establish a YouTube profile. It is one of the largest self-contained search engines in the world.

Organic reach is still huge, but it takes some finesse. Being found necessitates the use of video titles, keywords, and descriptions. Paid pre-roll advertising are an excellent approach to reach target audiences via video at a low cost.

Snapchat statistics

The Most Popular App for Teens is Snapchat.

If you’re in charge of marketing to a younger demographic, take a close look at Snapchat.

user statistics in the middle

Medium for High-Quality, Long-Form Content

Medium is ideal for longer articles that cover a useful or instructive topic. Much of Medium’s content is password-protected (requires a small monthly payment from readers).

This means there are no commercials or advertisements, and they take great care to maintain a “spam-free” atmosphere. If you want to send out calls to action, don’t utilize Medium because they won’t allow it. If you’re looking to establish trust and exposure for your brand, Medium is an excellent place to start.

Other Things to Think About

Your website serves as the central hub for all of your marketing efforts.

ebook on web site design examples

Get some ideas by downloading them.

Okay, clearly, the website is the focus point. We have complete control over the website and can do whatever we want with it. We can create landing pages that are tailored to certain parts of your audience and their interests.

Let’s imagine we have a commercial for family golf. This traffic should not be directed to the homepage of the website.

We want this traffic to go on an unique landing page regarding family golf, complete with photos of happy families and content about the advantages of taking your kids to the course.

This creates a sense of continuity. At each stage of the buying process, we need to map out this information for each of our buyer personas.

Nonetheless, everything that has to do with marketing your objective revolves around your website. That’s where you’ll find your hub. Everything begins here.

Hubspot has compiled a list of 27 of the best website designs.

outline of a pink monitor

Email (the good ol’ email)

Email is still quite useful. Every day, people check their emails multiple times. Email also allows us to segment audiences at a deep level and set up complicated automation that works for us 24 hours a day, seven days a week.

Sending email blasts to everyone in your database is no longer a good idea.

When visitors fill out forms on our website, we can ask simple questions to determine which persona they belong to and what they are most interested in. This re-conversion allows us to categorize our audience and provide more value to them in future nurturing campaigns.

How often should we send emails?

That, of course, is dependent on the nature of your messaging. You shouldn’t contact your audience too regularly if you’re constantly pitching them with offers and calls to action. You’ll betray their confidence, and your database’s value will plummet.

And, if you’re trying to provide value to your audience, it’s a different situation. I mean, if you’re attempting to answer their questions, solve their problems, and handle their obstacles. Feel free to email as often as you want when you’re providing more value to your audience than you’re attempting to collect from them.

This helps you stay top-of-mind in your community, create trust, and earn power.

Messaging via text

Although text messaging has high “open rates,” it is significantly more intrusive. It follows people across the world on their cell phones.

I believe you should be cautious when using text. It’s incredibly easy to annoy your audience by bombarding them with sales pitches. Attempt to provide a reasonable level of value in your texts while also instilling confidence in your readers. They should understand that you’re in it for the long haul, rather than merely trying to sell them self-serving deals on a regular basis.

Text messaging, on the other hand, is ideal for calls to action, advice, and brief communications. It’s wonderful for staying in front of your audience no matter where they are or what they’re doing.

Golfpay, a technology leader in the golf industry, is tackling text messaging and capturing golfers’ attention in mobile contexts.

Text texting for golfpay

In conclusion, which social media platforms should you use?

Where the fish are, fish. Nobody is advising you to devote all of your time and energy to all of them… In terms of your strengths in terms of the type of material you’re producing, just the ones that contain your target audience (i.e., video, audio, text).

Quality material always prevails in the end. Spend your time generating material that your audience will appreciate.

Best of luck!

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