WHY IS SEARCH ENGINE OPTIMIZATION (SEO) IMPORTANT? 30 IMPORTANT SEO BENEFITS FOR ANY BUSINESS
WHY IS SEARCH ENGINE OPTIMIZATION (SEO) IMPORTANT?
Most companies have heard that they should be doing SEO by now.
Although search engine optimization might help you rank better in Google’s search results, how important is it? You’ve got a lot on your plate, and you want to be sure that every investment pays off.
We’re here to tell you that SEO is crucial. Search engine optimization has numerous advantages for your company. This article will go over 30 of them in detail.
WHY IS SEARCH ENGINE OPTIMISATION (SEO) IMPORTANT?
You probably want to drive traffic to your website if you operate a business or manage one of any kind. SEO is vital since it’s specifically geared at helping you do just that.
Organic search accounts for 53% of all website traffic. The greatest method to make sure you’re not missing out on those potential site visitors is through regular SEO efforts.
SEO enhances your internet presence, boosts organic traffic, and aids in the expansion of your business.
Is SEO a must for all types of businesses?
In most circumstances, yes!
If your company sells products or services that people might look for via a search engine, SEO should be a top concern.
There are a few instances where SEO isn’t required:
If your website isn’t designed to be found, don’t bother. If you have a website solely for internal training, for example.
If you’re seeking for quick leads or sales, here is the place to go. SEO is a long-term strategy that does not yield immediate results. It necessitates long-term strategy, implementation, and administration.
WHAT CAN SEARCH ENGINE OPTIMISATION (SEO) DO FOR YOUR BUSINESS? 30 IMPORTANT BENEFITS
- A boost in traffic
The more relevant keywords a website ranks for, the more traffic it will receive.
In fact, the first search result for a keyword has a click-through rate of 28.5 percent. The CTR drops to 2.5 percent when you get down to the tenth result.
Your page can rank for a range of short- and long-tail keywords with a smart SEO approach. More people will click over to your site if you appear frequently at the top of the search engine results page.
- Greater visibility
The more terms your website ranks for and the higher they rank, the more potential customers will see your brand.
There are a variety of SEO strategies that can help your website gain more attention, including:
Identifying new long-tail keywords to focus on
Technical SEO improvements
Metadata optimization on existing pages
new content creation
Creating high-quality backlinks
Improved search engine results visibility and impressions are directly related to SEO.
- Trustworthiness and credibility
Websites that rank higher in search results are thought to be more reliable and credible.
In fact, only about 1% of searchers go to the second page and click on a result. The first page of results is often regarded as the most reliable response to a search query.
When people need something these days, they go to Google. You’ve established yourself as a competent and trustworthy source if your website appears at the top of the search results.
- Personalization
Unless you’re the FedEx of your sector, your clients aren’t likely to search for your brand name.
However, if your clients notice that your brand appears near the top of their searches on a regular basis, it will go a long way toward increasing brand awareness.
By creating a better user experience, SEO also promotes branding. When potential customers visit your site and find useful, relevant material, they have a better experience. They’ll be even happier if your site is quick and mobile-friendly.
All of this is an element of SEO. Visitors to your website acquire a favourable impression of your brand when you invest in SEO.
- Improved traffic quality
Customers are looking for your products or services on the internet. With SEO, each page on your website can serve as an entry point for those customers.
When a website’s traffic generates more leads and sales, it’s deemed high quality. You need to attract the correct folks — internet users who are looking for exactly what you’re offering — to get high-quality traffic.
The goal of search engine optimization is to get you in front of those folks. The more focused your SEO is, the more likely you are to attract the right kind of visitor to your website.
The beauty of a well-thought-out SEO strategy is that it allows you to reach out to potential customers at every stage of the purchasing process, ensuring that you’re their first choice when they’re ready to buy.
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- It’s a bet on your future
When you conduct your homework on SEO, you’ll learn that it’s a long-term process that doesn’t produce immediate results.
That is correct.
When you invest in SEO, you’re assuming that you won’t see results for at least six to nine months. However, if your efforts begin to bear fruit, you’ll be able to rely on free traffic for the foreseeable future.
When compared to a paid advertisement, this is a much better deal. They might result in more customers, but after you stop paying for the ads, the benefit will fade off.
- Higher Return on Investment (ROI) than other marketing mediums
Outbound leads (such as those obtained through direct mail or print advertising) have a 1.7 percent closure rate, whereas SEO-generated leads have a 14.6 percent close rate.
That’s likely why 49% of marketers consider organic search to be their most profitable channel.
- A better understanding of your customers and who they are
The goal of SEO analytics is to collect data in order to improve your organic traffic.
These metrics might provide you with additional information about your website’s visitors.
Not only can you collect demographic, interest, location, and device data from analytics, but you can also learn a lot about where a user is in their decision-making process by using Google Search Console to see what terms are driving traffic.
- Marketing that is cost-effective
SEO is one of the most cost-effective techniques of digital marketing. This is because you’re engaging someone after they’ve already gone to Google and typed in something related to a product or service you’re selling.
When these types of search phrases bring you traffic, Users are already interested in what you have to offer, so you can feel assured. It’s your job to persuade them that you’re the perfect spouse for them.
Once you begin to rank well for terms, you will profit from the consistent traffic that the search term generates month after month, ensuring that your flow of potential clients continues. Only a few marketing outlets can make that claim.
- Gaining a competitive edge
63.6 percent of companies put money into SEO. To put it another way, the majority of your competitors are already optimizing their websites for search engines.
You, too, must invest in SEO services if you want to expand your business and be visible to searchers. That’s the only way to compete in the long run (until people stop searching on the internet, which isn’t likely to happen anytime soon!)
- Improved usability and user experience
You want customers to have a great experience when they visit your website since it has a direct impact on their perception of your company.
User experience and overall usability are critical components of any effective SEO campaign. Google has made it obvious that when you give a better overall experience, you will be rewarded with higher search engine ranks.
- Lead generation is available around the clock.
The beautiful thing about SEO is that you’re always visible to potential clients when you’re ranking. That means you can get traffic at any time of day or night, which can turn into leads and sales.
There would be lulls if you didn’t perform SEO and instead had salesmen contacting or emailing potential consumers. This is due to the fact that your salespeople must sleep, take breaks, vacation, and so on. A well-managed SEO campaign can turn into a lead and sales generator.
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- It’s a fantastic complement to your marketing mix.
At any given time, any successful business has a variety of marketing channels engaged. SEO works well in conjunction with other marketing platforms.
For example, if paid search is one of your marketing channels, you should couple it with SEO so that when a potential client searches for your products or services, they will see two listings.
You’ll be able to occupy a larger portion of the SERP real estate this way.
- Increased sales on the ground
People nowadays even shop in brick-and-mortar establishments using the internet.
They use Google to look for local businesses, compare reviews, and look up inventories. And they’re still looking while they’re out shopping. In recent years, Google has witnessed a 15% increase at search searches conducted in a store.
If you aren’t discovered through a user’s search, you aren’t even considered for that particular transaction.
- Measurable Key Performance Indicators
SEO is extremely quantifiable. You may see the volume of traffic and how it corresponds to organic search goals with Google Analytics. You may also use Google Search Console to see which keywords are sending traffic to your site. This is really useful information that will help your internet marketing team achieve even greater success.
- Less expensive consumer acquisition
SEO traffic is completely free. Receiving targeted visitors to your website on a regular basis will undoubtedly enhance your leads and sales.
Doing so for absolutely no cost will drastically cut your acquisition costs, boosting your company’s profitability.
- An opportunity to connect
People nowadays conduct their research via search engines.
Every second, Google handles over 70,000 search inquiries. Customers can be found through those searches!
They are researching and purchasing what you have to offer on Google.
- The ability to reach people in all phases of the buying funnel
When it comes to making a purchase decision, generating and optimizing content for different stages of the buying funnel boosts your chances of being chosen.
When a user is in the awareness stage, you can use SEO to show up for typical questions. For the decision step, you may also create case studies or other types of useful SEO content. Finally, quote pages, coupons, and other sales-oriented materials can be created to aid in the purchasing process.
- In your field, thought leadership
It does more than ranking higher in the SERPs imake users feel like you’re one of the finest options right away, but publishing instructional material on a regular basis will also establish your business as a thought leader. - A bigger share of the clicks
Organic listings receive 85 percent of all clicks.
Paid search accounts for only 15% of a keyword’s overall clickshare. You need to be where the action is!
WHY NOT COLLABORATE WITH THE SEO AGENCY OF THE YEAR FOR 2020?
We’ve been using SEO to assist hundreds of businesses create more internet leads and sales since 2009. Let us take care of it for you!
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- A positive internet reputation
Your internet reputation has a direct bearing on the success of your company.
We’ve already established that your clients use the internet to find information. A company that is actively working on SEO can manage its online brand reputation to some extent.
Local visibility for physical businesses is number 22.
In the previous year, 93 percent of consumers utilized the internet to locate a local business. Every day, 34% of people did so.
Local SEO is a set of tactics for enhancing a physical business’s visibility in its immediate vicinity. For example, you may enhance your Google My Business listing or target phrases like “party store in Memphis.”
Consistency of your business name, location, and phone number (NAP data) across data aggregators and local directories is one of the most essential ranking elements in your local area.
The more contradicting name, location, and phone information about your company that exists on the internet, the more harder it is for Google to determine which information to believe.
This problem can be remedied by using local SEO. Your potential consumers can discover the information they need to contact you no matter where they are.
- Business expansion as worldwide search expands
The quantity of Google searches has risen steadily. It’s no surprise that the global SEO services market will be worth approximately $86 billion by 2023.
- Maintaining a positive relationship with your clients
As previously said, if your company provides products or services that people search for online, they will require assistance in obtaining answers to inquiries regarding those products and services.
Creating material to answer your target audience’s inquiries might help you maintain that continuous engagement with them.
Publishing material on a regular basis makes you a credible source of information for your consumers while also improving your organic traffic.
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- Information that is useful
The search terms that bring customers to your website provide information that may influence the items and services you offer.
For example, if you’re a SaaS company, you can see that visitors are finding your site through the keyword “free widgets.” If you’re solely a premium widget service, it’s possible that you’ll be influenced to create a free tiered plan in order to increase market share.
A level playing field is number 26.
Businesses find it tough to compete with Amazon and other behemoths, but SEO can help level the playing field.
A larger company has more bureaucracy, whereas a smaller company can be more flexible. A smaller corporation may focus on longer tail keywords, user experience, and strategy since it is more adaptable, but a larger organization is often more boxed in.
- Attract potential customers’ attention
Paid advertising account for only 15% of overall traffic for a term. People are quite familiar with Google, and they now know the difference between an ad and a non-ad.
SEO guarantees that your brand appears where there is a high volume of clicks.
- Long-Term Sustainability
If done correctly, SEO may help a company stay in business for a long time.
When a website ranks for phrases that attract qualified traffic to it, it generates leads and sales. Maintaining that position while expanding your website’s options assures a steady flow of traffic and allows your company to expand.
- Traffic that is specifically targeted
The advantage of SEO over more traditional forms of marketing is that it allows you to generate highly targeted traffic.
It’s gold to be able to appear high on the results page for a specific service you provide. A user has gone online, entered in a search term linked to your business, and then clicked on your listing.
Because they are actively looking for a solution, you have a far more targeted audience than if you were to run TV advertisements or a direct mail campaign at this time. That’s a powerful statement!
- It doesn’t matter if it’s local, regional, national, or global.
Imagine having to buy radio or television commercials in each of the markets where you sell your products or services. The price would be exorbitant!
With SEO, you may efficiently reach whatever audience you choose. No other advertising medium can match SEO’s combination of low-cost, high-impact possibilities.
IN CONCLUSION
There are numerous more reasons why SEO is vital and should be considered by the majority of organizations.
Whether you do it yourself or employ a professional SEO agency, you’ll reap many of the advantages listed above.