outline of a pink monitor

Why Your Clients & Customers Shouldn’t Be Your Friends Business Management

Why Your Clients & Customers Shouldn’t Be Your Friends Business Management

Business can occasionally be very binary.

Without giving it a second thought, you can go to the petrol station, purchase a Snickers Bar, and drive away.

Why would you, too? All you needed was a Snickers bar. The actions of the gas station employee or the gas station itself are not of concern to you, and they are not of concern to them either. These transactions—for groceries, gas, and utilities—occur frequently. The exchange of services for money (there are various forms of payment; for now, let’s simply stick with cash) concludes the transaction.

Consider the exchanges, though, that result in a little bit more than the exchanged product or service. Perhaps you enjoy visiting the nearby ice cream shop because you know the owners and want to support them in their endeavors.

Maybe you run a lawn care business and can’t wait to mow the lawn of the sweet old lady since you know you’re giving her what she really needs. You place a little more value on that business partnership than on the money and exchange of goods and services.

The conduct of business can be rather matter-of-fact. It completes the task. However, a client relationship is much more than that; it all begins with a connection.

How can we entice people to want not only our good or service, but also to do business with us?

outline of a pink monitor

We have to become closer.

FRIENDSHIP BONDS

I’m sure your significant other or a close friend came to mind when you initially thought about a relationship.

It makes reasonable that the mind would immediately conjure up images of relationships, friendliness, and company. Really, why not? When two people are bonded, they share their experiences with one another, develop a sense of liking and caring for one another, and go above and beyond to assist one another.

This is a lovely, reciprocal friendship.

However, we do not wish to treat our consumers and customers in this way.

We want a little different kind of bond with them. Sometimes, in our efforts to “not sell too hard,” when we are anxious about creating a bond with the customer, we end up just wooing them for friendship. Things get so cordial that you almost regret asking them to purchase your goods.

They may have been your friend at one point, but they are now conducting business without because you’re worried about upsetting them. You made a new acquaintance, but did it aid you in completing your mission? You aided them with theirs, right? Or did you merely have a brief playdate that you promptly forgot about?

Due to this phenomena, we contend that relationships with our customers are one-way roadways rather than two-way ones like friendships. This defines our relationship as a mentoring and makes it new.

DESCRIBING AGAIN OUR POSITION IN THE CUSTOMER STORY

When interacting with us, customers and clients truly want want to be let inside their story to see if you can assist them in achieving their objectives and resolving their issues.

At some time, you aroused someone’s interest. You wouldn’t even be having the talk if it weren’t for it.

The client is now seeking illumination. What can you impart upon them or provide for them to aid in their problem-solving?

outline of a pink monitor

Pause now for a brief anecdote. Let’s say you have a favorite great deli. You get to know the man who works behind the register because you see him every day. You find out about their lives, family, aspirations, and stresses. But in business, it everything happens in those little exchanges. Most likely, the “business” relationship is where you draw the line. Even though you like seeing that person every day, you want your relationship to remain professional and focused on the reason you met in the first place.

The customer is therefore willing to establish this relationship, but now the paradigm has shifted.

We make a lot of effort to avoid being aggressive salespeople, but in the process, we frequently forget to ask for the sale. Because of this, leads develop superficial ties with our clients instead of lasting, lucrative relationships.

For this reason, we must present ourselves as a mentor rather than a friend.

NOT THEIR FRIEND, BUT THEIR MENTOR AND GUIDE

We frequently sever the mentor relationship in order to forge a friendship with the client because we are so eager to establish a connection.

Although clients value their friends, they rely on mentors and guides to help them complete their tasks successfully.

The key lies in this.

You must be able to demonstrate authority in addition to empathy, which is the idea that you actually get your customer’s concerns and desire to assist them.

When we need to reassure our clients that we are the ideal person to guide them through these uncharted seas (to them) and locate the promised land on the other side, authority comes into play.

You are establishing yourself as the ideal choice for the consumer to become their guide and business partner by leveraging these two facets to allay any internal reservations your client may have about doing business with you.

outline of a pink monitor

You will survive thanks to this essential connection.

Customers will keep coming through your doors (or virtual doors) because they not only believe in and need what you are selling, but also because you have been effective in forging a mentoring relationship. They now look to you for leadership.

This is the process of transforming our client relationships into the kinds of mentorship-based ones you have with your counselor, CPA, life coach, and pastor, not friendships.

We have great faith in them to provide us with advice, and we are thrilled that they can make a professional mentoring seem more like a relationship without straying from the “sales” line.

A Change in Perspective to Find a Better Mentor

When we consider our “success,” it very much adheres to a narrative structure. We picture it as a mountain that we are continually climbing. There will be parties, fireworks, and happily-ever-afters once we achieve that success, just like in the movies. The “climactic scene” is what we refer to as here.

People are drawn to this idea. We make the world lovely for ourselves by romanticizing it. We establish objectives that define success and give them a lot more consideration than the objectives of our clients. We consider making $1 million the following year, inking that significant contract, or selling our first 1,000 widgets, but this is an issue.

When Luke Skywalker arrived on Dagobah to learn in the Jedi Arts, consider how Yoda might have felt if he had began daydreaming about all of his goals and dreams. Luke: Would you have believed Yoda? Would he have remained on the planet or would he have left to seek out a different mentor who could aid him in his mission?

We can become so engrossed in our own narratives that we fail to remember the ones our clients are experiencing. We worked extremely hard to accomplish our own objectives and defining success that we neglect the individuals who actually drive that success—the client.

The more time we invest in determining how we might assist our consumer in creating their climax scenario, the simpler it becomes to create ours. The Bond of Mentorship will be strengthened as a result of our ability to keep giving that customer greater value. The more we pay attention to aiding our clientele succeed, the more you’ll notice that your own success is right behind them. However, if we simply think about our personal success, the client will no longer trust you as their advisor and will look for someone else to assist them.

The customer will then respect and care for you. This one-two punch is ideal. Because you were able to so generously lead them to the open seas, they won’t just come back to you for more business; they’ll turn into a walking free marketing machine that will publicize and offer testimony on behalf of your magnificent self.

A Change in Perspective to Find a Better Mentor

When we consider our “success,” it very much adheres to a narrative structure. We picture it as a mountain that we are continually climbing. There will be parties, fireworks, and happily-ever-afters once we achieve that success, just like in the movies. The “climactic scene” is what we refer to as here.

People are drawn to this idea. We make the world lovely for ourselves by romanticizing it. We establish objectives that define success and give them a lot more consideration than the objectives of our clients. We consider making $1 million the following year, inking that significant contract, or selling our first 1,000 widgets, but this is an issue.

outline of a pink monitor

When Luke Skywalker arrived on Dagobah to learn in the Jedi Arts, consider how Yoda might have felt if he had began daydreaming about all of his goals and dreams. Luke: Would you have believed Yoda? Would he have remained on the planet or would he have left to seek out a different mentor who could aid him in his mission?

We can become so engrossed in our own narratives that we fail to remember the ones our clients are experiencing. We worked extremely hard to accomplish our own objectives and defining success that we neglect the individuals who actually drive that success—the client.

The more time we invest in determining how we might assist our consumer in creating their climax scenario, the simpler it becomes to create ours. The Bond of Mentorship will be strengthened as a result of our ability to keep giving that customer greater value. The more we pay attention to aiding our clientele succeed, the more you’ll notice that your own success is right behind them. However, if we simply think about our personal success, the client will no longer trust you as their advisor and will look for someone else to assist them.

The customer will then respect and care for you. This one-two punch is ideal. Because you were able to so generously lead them to the open seas, they won’t just come back to you for more business; they’ll turn into a walking free marketing machine that will publicize and offer testimony on behalf of your magnificent self.

FOCUS ON THEIR CLIMACTIC SCENE TO CREATE A BOND WITH YOUR CUSTOMER.

We can assist you if you realize that your messaging needs to be clarified in order to start impacting your bottom line.

We support individuals just like you every day as they continue to hone their messaging, marketing, and online presence in order to produce their climactic scenes.

We can also attain our goals by assisting you in achieving yours.

But you are in charge.

To learn how we can lead you to your happily-ever-after, schedule a Free Discovery Call with the Virtual Marketing Directors right away!

Leave a Reply

%d bloggers like this: